Internet video advertising may soon be one of the fastest growing areas of net advertising, according to a report from research firm Off The Record. According to the report, advertisers are finally taking Internet video seriously.
Highlights:
- Video ads are growing faster than ad execs expected.
- Video ads account for only a tiny percentage of overall web ads, but are expected to be the fastest growing category for the foreseeable future.
- Auto and entertainment categories are strongest, with good growth in consumer products, technology, and fast food.
Other Report Results:
- Video CPMs are declining. Advertisers reported average decline of 8%-13% y/y
- Video spending is coming from budget growth and offline budgets.
- Advertisers are wary of pre-rolls and post-rolls, which they regard as the next “pop-up ads”
via SVI
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